This talented bakery specialises in bespoke beautifully decorated cakes and other delicious sweet treats. They are 100% natural, vegan, as well as being entirely plant based. Wanting to keep their natural, healthy and colourful message shining through, I helped them by creating clean and simple branding. I used the benefits of negative space, minimalism and natural hues taken from photos of the cakes, the branding included a new logo, stationary artwork and a banner design. Focus on: logo design, brand identity, illustrator