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Evadifranco is a fashion brand based in Italy with strong Japanese influence to its design. This was a course project to create a logo, as well as advertisements reflecting the brand identity through the creation emphasizing strongly on the symmetric, modular and geometric aspects of the design of the clothing, as well as portraying it's timeless style. The pieces are universal with no distinction between age, shape or gender They also follow a no waste philosophy meaning that the items of clothing are clean cut with minimal waste and often little cutting involved, which is what gives them their geometric and modular style. Focus on: consistent brand identity across all artwork, illustrator design, interpreting brand values to portray through the artwork.